AG Fashion Hub
Headless Digital Catalog
Digitizing a high-touch ethnic wear business with a "Chat-to-Buy" WhatsApp commerce engine and zero transaction fees.
Bridging Tradition & Tech
AG Fashion Hub is a premium ethnic wear wholesaler. Their business relies on high-touch negotiation and bulk orders, which standard e-commerce carts (Shopify/WooCommerce) kill.
They needed a digital catalog that felt like a modern online store but funneled specific intent directly to a salesperson, avoiding complex payment gateways and rigid pricing structures.
Project Goals
- ✓Digitize InventoryMove from disorganized phone gallery photos to a searchable web catalog.
- ✓Zero-Friction InquiryAllow customers to ask "How much for this?" instantly.
- ✓Client AutonomyEmpower non-tech staff to manage thousands of SKUs.
- ✓PerformanceLoad heavy product galleries instantly on mobile data.
Headless "Chat-to-Buy" Engine
WhatsApp Commerce
Bypassed traditional carts. Users click "Inquire" and get redirected to WhatsApp with a pre-filled message containing the Design Code, Price, and URL.
Headless Performance
Decoupled the frontend (Vanilla JS) from WordPress. This allows instant page transitions and filters without reloading, essentially acting as a Single Page App (SPA).
Dynamic CMS
Built a custom Pods-based CMS interface. Staff can add products, manage announcements (banners), and toggle "New Arrivals" without touching a line of code.
The Complete Experience
A seamless shopping journey across every device, optimized for the way customers actually browse.
🖥️Desktop Experience
Product Detail
High-res gallery with zoom
Product Info
Detailed specifications
Social Proof
Live Instagram integration
📱Mobile Experience
Mobile Hero
Thumb-friendly navigation
Product View
Swipe gallery + instant inquiry
Smart Filters
Easy category browsing
How It Works
WordPress + Pods
Content Management
Inventory & Assets
Vanilla JS Frontend
Client-side Rendering
Zero Dependencies
# AG Fashion Hub - User Manual ## Content Management System Guide **Version:** 2.0 **Last Updated:** December 28, 2025 1. Introduction 2. Managing Dress Collections 3. Managing Dress Designs - Adding Images - Designing for WhatsApp 4. Common Errors & Troubleshooting ... (1,000+ lines of documentation)
Empowering the Client
A great system is useless if the client can't run it. I didn't just hand over code; I delivered a comprehensive Operations Manual.
This 1,000+ line document covers everything from image optimization (TinyPNG workflows) to troubleshooting specific CMS errors, ensuring the client is 100% autonomous.
Measurable Outcomes
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