EduStation: Scaling from Zero to
Market Dominance in 60 Days
Orchestrated the digital transformation of a $10M physical coaching business into a scalable B2B SaaS ecosystem during the global lockdown.
From Crisis Management to Expansion
Strategic Pivot
Identified pure-digital opportunity amidst total physical shutdown.
Rapid Deployment
Delivered functional MVP in 60 days to retain 100% of student base.
Product Market Fit
Scaled to 1,000+ users; validated modular curriculum architecture.
Enterprise Scaling
Launched White-label B2B model, onboarding 20+ regional partners.
Turning Disruption into Competitive Advantage
Overcoming The Physical Ceiling
When the pandemic hit, ESPI's entire revenue model—dependent on physical classroom density—collapsed overnight. The challenge wasn't just technical; it was existential.
As Product Lead, I convinced stakeholders to abandon the "wait and see" approach. We redefined the company not as a coaching institute, but as a content-first technology platform.
Agile War Room Deployment
We didn't have the luxury of a 12-month roadmap. I stood up a cross-functional "War Room" team, focusing on the critical path: Content Delivery and Assessment integrity.
By decoupling the content engine from the user interface, we built a modular system that allowed us to launch a stripped-down but stable MVP in just 60 days, securing our existing student retention.
Unlocking The B2B Flywheel
Stability was just step one. I recognized that smaller competitors were struggling with the same tech debt. We pivoted the platform to support Multi-Tenancy.
We effectively became the "Shopify for Coaching Institutes," allowing us to onboard 20+ regional partners onto our infrastructure. This transformed a localized crisis into a borderless revenue stream.
"We didn't just survive the pandemic; we used it as a catalyst to build a borderless, scalable EdTech ecosystem."
The Complete Learning Ecosystem
A unified platform serving students, tutors, and administrators with purpose-built interfaces.
Measurable Impact
Scalable Architecture
Tenant Isolation
Engineered a multi-tenant DB schema ensuring strict data sovereignty for B2B partners while maintaining a shared codebase for rapid feature deployment.
Headless CMS Strategy
Decoupled content management from delivery, enabling non-technical staff to update curriculum modules without engineering downtime.
Adaptive Learning Engine
Implemented an assessment logic layer that dynamically adjusted difficulty based on user performance heuristics.
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