Product Direction
- Problem framing and discovery
- Roadmaps and prioritization
- Business and product trade-offs
I connect product management, UX research, and full-stack execution to take ambiguous business problems from discovery to working software.

Best suited to roles where product thinking must connect directly to customers, operations, and what actually gets shipped.
A concise view of the work so far. LinkedIn provides the complete chronology, and the detailed case studies show the work behind each claim.
Developer & Product Owner
Embedded solo build · Enterprise field operations
Turned fragmented spreadsheet workflows into one operational platform spanning work orders, dispatch, timesheets, billing, permissions, realtime sync, and AI-assisted tools.
Lead UX & Product Designer
Higher-education UX case study · Moodle
Researched and redesigned a confusing tutoring journey into a guided four-step booking flow, reducing completion time by 60%.
Product Strategy & Transformation
B2B EdTech SaaS · Crisis-response delivery
Helped transform a physical coaching business into a digital learning platform, delivering an MVP in 60 days and scaling the model to more than 1,000 users and 20 regional partners.
Product, UX & Full-Stack Delivery
Client and independent products
Builds and ships web products that connect business needs, user experience, modern software delivery, and practical AI use.
Role, setting, and timing are separated to distinguish client work, independent products, research, and embedded delivery.
Developer & Product Owner
Lead UX & Product Designer
Product Strategy & Transformation
Lead Developer
UX Designer & Developer
Lead Full-Stack Developer & Designer
Lead Full-Stack Developer
Relevant conversations include product management, product operations, UX and product strategy, and hands-on AI-enabled product building.